Privacy

Privacy Policy

Boxed for iPhone · Effective 17 October 2026

The short version. Boxed has no account and no servers of its own. Your puzzles, progress and settings stay on your iPhone. The app shows ads from Google AdMob, and Google may collect some device and usage data to serve and measure those ads. Your advertising identifier is shared only if you allow tracking.

Who we are

Boxed is made by Mohamed ElZoghbi, publishing as ZaPlatform ("we", "us"). You can reach us at zaplatform@gmail.com.

What stays on your iPhone

Boxed saves the following only on your device. It is never sent to us, and we have no way to see it.

DataWhat it's for
Puzzle progress (boards in progress, solved boards, Journey and Endless progress, Time trial bests)So you can pick up where you left off
Streak and statsThe streak calendar and your stats
Settings (language, appearance, haptics, sound, colour-blind patterns, reminder time)Remembering your choices
Whether you own Remove adsTurning ads off after you buy it

There is no sign-in, no account and no sync between devices. If you delete the app, this data is deleted with it.

Advertising: Google AdMob

Boxed is free because it shows ads: a banner on Home and the level lists, sometimes a short ad between puzzles, and a video ad when you ask for a hint. These are served by Google AdMob through the Google Mobile Ads SDK, and consent is handled with Google's User Messaging Platform (UMP). Unless you've bought Remove ads, Google may collect:

Google uses this data to show ads, limit how often you see the same ad, measure ad performance, and prevent fraud and abuse. If you allow tracking, ads may also be personalised. Google processes this data under its own policy, not ours:

We don't receive the data Google collects about you. We see only totals in our AdMob account, such as the number of ads shown and earnings.

Tracking permission (App Tracking Transparency)

Boxed asks whether it may track you before any advertising identifier is used. If you choose Ask App Not to Track, the IDFA is not shared with Google, and you'll still see ads, just not ones based on your activity in other apps and websites. You can change your choice at any time in your iPhone's Settings → Privacy & Security → Tracking.

Consent in the EEA, the UK and Switzerland

If you're in the European Economic Area, the United Kingdom or Switzerland, Boxed shows Google's consent message before ads are personalised, and you can accept, refuse or choose by purpose. To review or change your choice later, open Boxed and go to Settings → Help → Ad privacy choices.

Purchases

Remove ads is a one-time in-app purchase processed by Apple. We never see your payment details or your Apple Account. The app learns only whether you own Remove ads. Apple's handling of purchases is covered by the Apple Privacy Policy.

Notifications

The optional daily reminder is a local notification scheduled on your iPhone. Boxed asks for permission first. No push service is used, and nothing about your reminders is sent anywhere. Turn it off in Boxed under Settings → Daily reminder, or in your iPhone's Settings → Notifications → Boxed.

Analytics

Boxed contains no analytics SDK of its own. Apart from what the Google Mobile Ads SDK collects as described above, no usage data leaves your device.

Children

Boxed is not directed at children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information through the app, contact us and we will help.

Your choices

Changes to this policy

If the app's data practices change, we'll update this page and the effective date above before the change ships.

Contact

Questions about privacy or this policy: zaplatform@gmail.com.